Dreaming of Summer

Summer is just around the corner – or is this wishful thinking on my part? At this time of year my thoughts turn to thinking of summer and imagining the warmth and taking time to relax outside. So my attention was rightfully piqued when I saw these beautiful pieces of furniture. I always look for a theme when I am captivated by images, and these pieces have canopies over them, thereby eliminating the need for an umbrella. I like the fact in design that ‘form follows function’ and especially when function can be made inherently beautiful.  In other words these loungers are self-contained and functionally-integrated escapes from the sun.

 Hemisphere Lounge Chairs,Cocktail and Side Tables, Orbit with Canopy - Richard Frinier for Dedon

  
Daydream Daybeds, Cocktail and Side Tables - Richard Frinier for Dedon

I can just imagine sitting in the warmth in these beautifully designed and functionally-integrated pieces of furniture.
What about you? Are you dreaming about summer?

PATRICIA GRAY INC is an award winning interior design firm writing about lifestyle and
WHAT'S HOT in the world of interior design, architecture, lifestyle, and travel.
2011 © Patricia Gray | Interior Design Blog™

Furniture IS Lifestyle - DEDON LAUNCHES “COMING HOME”, A LIMITED-EDITION BOOK BY BRUCE WEBER

 
DEDON LAUNCHES “COMING HOME”, A LIMITED-EDITION BOOK BY BRUCE WEBER

I love the new lifestyle advertising campaign that the Dutch company Dedon, a manufacturer of outdoor furnishings, has launched.  You may have seen the ads for this Dedon campaign in some of the recent Design magazines - Dedon is selling their furniture as lifestyle.  DEDON takes its collaboration with legendary American fashion photographer Bruce Weber to a next level with the publication of a new book Coming Home, a sumptuously produced, limited edition book. Building on themes that Weber developed for the current DEDON advertising campaign, Coming Home is an exploration into the meaning of home and the feelings we hold for it. Personal, poetic and eclectic, the book weaves together exclusive imagery by Bruce Weber with artwork and illustrations specially commissioned by the photographer. Watch the Dedon movie in large format here, or on YouTube here.  The music and imagery are spectacular.  The movie starts with a quote from the movie Out of Africa - the words of Denys Finch Hatton, played by Robert Redford: “I don’t want to live someone else’s idea of how to live.”

 
DEDON “COMING HOME”, A LIMITED-EDITION BOOK BY BRUCE WEBER

DEDON “COMING HOME”, A LIMITED-EDITION BOOK BY BRUCE WEBER

DEDON “COMING HOME”, A LIMITED-EDITION BOOK BY BRUCE WEBER

 
DEDON “COMING HOME”, A LIMITED-EDITION BOOK BY BRUCE WEBER
A multilevel treehouse, a cast and crew of 60 people with legendary fashion photographer Bruce Weber keeping it all together.

DEDON “COMING HOME”, A LIMITED-EDITION BOOK BY BRUCE WEBER

When I first saw the Dedon ad campaign, by Bruce Webber I was mesmerized by it.  Some people I have talked to just don’t get it. 
After all Bruce Webber was the photographer for the controversial ad campaign for Calvin Klein in the 90’s, and
Webber also photographed a shirtless Chris Isaak in bed for a fashion spread in Rolling Stone. 
Dedon says about Coming Home “…….it is an exploration into the meaning of home and the feelings we hold for it.”
I say that ‘Furniture IS Lifestyle’ and has as much of a message to say about how we live as Fashion does!

What do you think about ‘Lifestyle Advertising?’  Leave your comment here.

  

DEDON “COMING HOME”, A LIMITED-EDITION BOOK BY BRUCE WEBER Architectural Digest Spain - May 2010
Postscript:  These are scans from a Spanish magazine that my friend and fellow blogger Ivan Meade sent to me after I published this article.

PATRICIA GRAY INC is an award winning interior design firm writing about lifestyle and WHAT'S HOT
in the world of interior design, architecture, art and travel.
2011 © Patricia Gray | Interior Design Blog™